Maximizing Sponsorship Value in Combat Sports

ATHLAS Strategic Advisory, built on the principles of the V.I.N.C.E. Method, specializes in data-driven sponsorship valuation for combat sports. Using the proprietary ATHLAS Fighter Valuation Score (AFVS™), we provide fighters and managers with a measurable, data-backed assessment of their sponsorship potential. By combining advanced analytics, brand positioning, and expert deal negotiation, ATHLAS ensures athletes maximize their market value and confidently secure high-value sponsorships.

What We Offer

  • Market Valuation & Athlete Positioning – We analyze engagement data, fight records, social media impact, and audience demographics to determine an athlete’s true sponsorship value.
  • Strategic Brand Partnerships – Connecting athletes with the right brands through targeted sponsorship matchmaking that aligns with audience interests and brand goals.
  • Negotiation & Deal Structuring – Facilitating sponsorship agreements that maximize earnings, provide long-term sustainability, and align with industry standards.
  • Performance Tracking & ROI Analysis – Brands and athletes gain access to performance reports, measuring campaign success and optimizing future sponsorships.

Our Method is Perfect For: You manage a fighter with 40K Instagram followers, a strong fanbase, and recent pro fights, but despite the attention, sponsors aren’t offering high-value deals. We use data-driven insights to position them for premium brand partnerships that maximize sponsorship earnings and career longevity.